Lionel Lee, Co-Founder

“The best marketing doesn’t feel like marketing.”

Having spent 5 years in advertising, where he progressed from an intern to account director, Lionel has managed both regional and local businesses under brands such as Procter & Gamble and McDonald’s. A rookie restaurateur, he took a stab in the F&B industry in 2015, where he got to witness the struggles of running a young business through the eyes of his business partners. The ensuing motivation to bring his experience in brand communications to smaller businesses is what gets him out of bed every morning – and the conception of Playmakers.

Denise Leong, Co-Founder

“Content is fire; social media is gasoline.”

Consumer insights. Media sales. Brand strategy. Social media management. Denise has done it all. Having been on the media, sales, communications, and strategic side of things in her respective stints at Mediacorp and DDB, Denise has glimpsed at the “big picture” – and she firmly believes that they need not be as complex or scary as they may sound. A self-described Myers-Briggs geek, she brings her personality traits – and assessment skills – to every meeting.


Because businesses don’t begin equal.


Every business owner starts off with an identical vision: to sell and succeed.
But while the goals might be similar, the tools and funding to get there are seldom fairly distributed.


So as the sheer number of day-to-day tasks mounts, fine-tuning your branding and proposition soon gets deprioritized. Yet the reality is that your customers will not wait: they want their needs fulfilled, now.


At Playmakers, we take that load off your shoulders. Using the right tracking, analysis and application tools, our capabilities help business owners connect with their customers and fine-tune their brand vision.